SEO Optimization

SEO that brings the right traffic

Rankings only matter if they attract the right visitors. We treat SEO as a blend of technical excellence and strategic content — not a collection of hacks. Our focus is on making your site genuinely useful, fast and well-structured so search engines want to rank it and users want to stay.

Technical SEO

We start with the foundation before touching content. Most websites have hidden technical issues that quietly limit their search potential — slow load times, broken meta tags, missing structured data, poor mobile experience, or crawl errors that stop Google from properly reading your pages.

We audit and fix:

• Site speed and Core Web Vitals (LCP, INP, CLS)
• Crawlability and indexation — crawl errors, robots.txt blocks, accidental noindex tags
• Structured data (schema markup) — Organization, LocalBusiness, Article, Product, FAQPage, Breadcrumb
• XML sitemap and robots.txt — so Google finds the pages you actually want ranked
• Canonical URLs and duplicate content — so page value isn't diluted across multiple copies
• Mobile usability and responsiveness across devices
• Internal linking architecture — so the important pages get the weight they deserve

Content and keywords

Technical work opens the door. Content is what makes Google want to rank you. We run deep keyword research tailored to your market — not just Ahrefs volume, but also industry language and user intent (informational, comparison, transactional). The output is content that answers real questions and pages that function as long-term SEO assets.

AI search optimization (GEO)

Search is already shifting. Users increasingly ask ChatGPT, Perplexity and Google AI Overviews instead of typing classic search queries. To show up in those answers, content has to be structured so LLMs can understand and cite it — clear prose answers, FAQ blocks, structured data, authority signals and short direct-answer paragraphs. See our practical GEO guide for the exact checklist of what needs to be on your site for ChatGPT, Perplexity and Gemini to cite you.

Local SEO in Latvia

If your customers are in Latvia, proper local SEO is essential: LocalBusiness schema, Google Business Profile optimization, review management, city-specific landing pages (Cesis, Riga, Valmiera, Sigulda, etc.) and local citations. This is what puts you at the top of local search and Google Maps.

Measurement and reporting

We set up Google Search Console, Google Analytics 4 and a tailored dashboard that shows exactly what matters: your keyword positions, clicks, conversions and traffic value. No vanity metrics — every monthly report comes with concrete numbers and a recommendation for the next move.

Frequently Asked Questions

How long before SEO starts working?

Technical fixes (speed, indexation, schema) show effect in 2–8 weeks. Content and keyword strategy needs 3–6 months to show meaningful results. Highly competitive keywords (like “web development Latvia”) can take 6–12 months. Anyone promising #1 in 24 hours is either lying or talking about an irrelevant keyword.

How much does SEO cost?

One-off technical audit with an implementation plan — €800–2,500 depending on site size. Monthly SEO retainer (audit, content, links, reporting) — €800–3,000/month. A single major project with full content strategy — priced against the scope.

Can you guarantee #1 on Google?

No, and no ethical SEO practitioner can. Google's algorithm is complex, and results are shaped by competition, history and hundreds of other factors. What we can do — build a better site, better content and a better strategy than your competitor. For concrete results, look at our case studies.

What is AI search optimization (GEO)?

GEO (Generative Engine Optimization) is optimizing your content so AI search engines — ChatGPT search, Perplexity, Google AI Overviews, Gemini — can understand and cite it. It complements classic SEO with structured answer formats, FAQ sections, clear headings, citable facts and authority signals. Full practical guide — here.